Our Process

“Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers”

Are you looking for an easy way to get started with the right social media plan for your business? Are you an enterprise, agency or franchise looking to incorporate multiple social media marketing plans Nationwide? Then we have the perfect solution for you!

Social Media Management Process

Steps 1-2 (Weeks 1 & 2)

Step 1: Setting up Your Social Media Platforms and Social Media Dashboard

First we will be sure to design all your social media platforms. Making sure each one is consistent in it’s look and feel. Once we have all your social media platforms completed we’ll set up your Social Media Dashboard so you can view all your accounts easily. This will give you a convenient way to monitor what we are doing and provide you with a tool to get engaged, respond to direct messages and personal comments.

Step 2: Account/Profile and Blog Creation

Once we have your Social Media Dashboard in place we will install your analytics tools so you can track how many people are engaging with your links. We will also be setting up (or updating) your blog, which will serve as your Social Media Hub.

Social Media Management

Steps 3-4 (Week 3 & On-going)

Step 3: Content Creation

The next step is to create content that is going to be shared and distributed across these social media channels. Our success in creating content for your business rests on our initial consultation and customer profiling we do. We want to make sure we have a thorough understanding of your business and objectives before getting started on this phase.

Step 4: Content Distribution and Promotion

During this phase we will continue content creation. In addition, we make sure that we are cross promoting your content across the various channels online. People on Twitter should know about your blog, and people on Facebook should know about your Twitter account, etc. We’ll tie them all together so each path leads to the other. We also begin the social media marketing by sharing links and posting outside of your own social media accounts, but all leading back to your business. This is part of our strategy to grow your followers, fans and build your online buzz.

Social Media Management

Steps 5-6 (On-going)

Step 5: Community Building

Community building will be happening throughout your whole social media campaign. Once your content is created and you start building trust and authority online our focus shifts to more than just site traffic. We encourage repeat traffic and help to build a community of people that you can reach out to. Community building can include everything from setting up a surveys to launching contests and special promotional offers that will keep people coming back to your site.

Step 6: Measuring, Analyzing, Adapting

During this phase we analyze all the social media marketing efforts. Have we met our initial goals? Are you seeing the results you wanted? You’re most likely also going to want to adapt your social media efforts. Perhaps there is a new tool out that you can add to your arsenal. This is where we evaluate and assess your social media marketing efforts to see how you should proceed.